Whats with the lips?  I first came to Chicago in the early 90's from Ohio.  There were at one time several of these signs, but I recall seeing this sign along the Dan Ryan Expressway and always loving it.  While this sign is gone today, it brings back an earlier time, and I love everything about it from the lips, to the Magikist font.  The Magikist company was a carpet cleaning service I believe.  It still puts a smile on my face, so you'll likely see it again in my work!